Romeo and Juliet Analysis - Free Essay Example

Sample details Pages: 9 Words: 2668 Downloads: 8 Date added: 2019/03/13 Category Literature Essay Level High school Tags: Romeo and Juliet Essay William Shakespeare Essay Did you like this example? Introduction Romeo and Juliet is one of the plays that has been extensively watched and reenacted across the world. Perhaps it is one of the most adored plays fall time, and much of the attention that the play has received is linked to the impact that it has had on the lives of many audiences. It is imperative that an analysis of this plays evaluates the various elements that influence the relevance of the play in the lives of these audiences. Don’t waste time! Our writers will create an original "Romeo and Juliet Analysis" essay for you Create order The most vital aspects of the play have a critical role in promoting its usefulness, and as such, it is essential that all these significant elements are evaluated for their roles in the play. Every literary analysis must stand guided by the understanding of the various aspects of the play and the overall impact that they have on the audiences. These elements have been integral in the appreciation of the art behind the play. Romeo and Juliet is a play that captures the love between two young lovers b the same name. The play revolves around the struggles as each character seems to be fighting against the odds in their love life. The implication is that this play is a tragic romance and all reenactments of the play have sought to bring out the challenge of love amidst troubles and the sad ending that the characters face in their lives. The play follows the deathlike coma that Juliet puts herself in, and while believing that his Juliet is dead, Romeo also looks for the poison to kills himself. His last moments seem him kills Paris who had mistaken Romeo to be a vandal before Romeo swallows the poison, he dies and almost after, Juliet awakens, and when she realizes that her Romeo is dead, she stabs herself with the aim of uniting with him in death. The story is a depiction of the tragic ending of love between two individuals with such strong feelings for each other. The play is one of the best representations of the work by Shakespeare who focused on telling the love story through the various approaches that involved tragic romance. Multiple aspects of the play are considered as contributing elements to the beauty and appreciation of the play. Costumes are among the outwards elements that are evident in the play. Ford (164) notes that the implication of the costumes in the play is aimed at communicating given aspects of the play that are essential in promoting the appreciation of the play. The argument on the costumes has often been the need to use costumes to highlight the timing of a play. This play is set in the Elizabethan period, and as such, the costumes must reflect the period in which the play was written. The choice of costumes for every character is vital in communicating their role (Ford 165). For instance, Paris must dress differently from Romeo as a way of communicating the subtle messages about their characters. Romeo is often pres ented as a suave gentleman with good command of his dressing while his servant Balthasar must also be dressed in a particular manner. Costumes are an integral element in every play, and the Romeo and Juliet play has managed to successfully rely on the costuming as a means of sharing the embodied messages in the play. One of the central elements in any literary work is the exploration of the themes in the work of art. Romeo and Juliet highlight various themes which are central to the understanding of the text. One of the major themes in this play is love. The entire play is hinged on the expression of love between Romeo and Juliet, and even the expression of this love marks the basis of this play. It is apparent that Romeo and Juliet are in love despite the challenges that they go through (Ford 166). Notably, even the act of drinking poison by Romeo stems from his pain on learning about the death of Juliet. Without confirming t5he news of the possible loss of his loved one, Romeo opts to kill himself (Snider 37). One of the significant expressions of the love between Romeo and Juliet is in the scene when Romeo hears Juliet swear her love for him regardless of the wall of hatred between the two families. The power of love is inherent in the hopes of Friar who believes that the feuding families could be united by the love between the two lovebirds. According to Prusko (117), the expectations of the young minds is that of a life of bliss which would not be interrupted by the common happenings of life. Love is one of the major themes that has been continuously used to define the story of Romeo and Juliet in the various discourses. The impact of love is an important subject that is brought out in this play. It is a commonplace that every person behaves in a certain way at given times and Romeo and Juliet is a revelation of the need for seclusion and differentiating between the social and the private. Prusko (119) opines that Romeo and Juliet seem to want to explore physical, psychological and even linguistic spaces in their seclusion. The closeness of these two lovebirds is a reason for their desire for seclusion from everyday experiences and the need for separation from their families into their private space. The implication is that the love between these two make them inseparable and any other element that tries to create a gap between them is treated with contempt. For instance, even Montague seems intrigued that his son has changed a lot (Snider 40). At one point, Romeo’s friends question the place of his thoughts especially from his newfound interaction with Juliet. The impact of love seems to b e a significant part of this play, and it serves to address the issue by this play. It is critical to visualize the possible struggles that the love between Romeo and Juliet raises. They have to struggle with their friends and families in their bid to experience their love for each other. Ford (166) argues that the reflections highlighted in the experiences of Romeo and Juliet are the building blocks that facilitate the understanding of the play and its message. The representation of adolescence is also an important subject that is highlighted in this play. The play explores the everyday experiences of the young minds in society as well as the challenges that they have in their lives. Prusko (115) discusses that the play highlights the search for individualism as well as the inherent desire of the youths to assert themselves. The question of individuality is highlighted in the decisions that Romeo and Juliet make in their love life. Both individuals come from families that are at war and as such, any such relationship, leave alone marriage, cannot be contemplated. The vibrancy and recklessness of adolescence is, therefore, an important subject that is inherent in the love relationship between Romeo and Juliet. Prusko (115) notes that Romeo and Juliet are a reflection of the need for privacy and social expectations. These two individuals seek to assert themselves, and their need for privacy without outside interference and the experiences of Juliet are enough evidence of the extent of societal expectations. Juliet is supposed to be married off to a spouse of the family’s choosing despite her love for Romeo, and as such, she opts to take the poison provided by the Friar to stop herself from being married off. The struggle for independence in this play is brought out in the choices that these two individuals make in as far as their love is concerned. Further exposition of the play highlights the infusion of tragedy in the plot of the play and the impact that it has on the characters and the plot development. The play is a tragic romance that is marked by the death of the various characters. The central tragedy is the death of Romeo and Juliet. However, the deaths of Tybalt and Paris are also definitive deaths that are found in this play. Lindell (167) posits that while the brawl involving Tybalt and Mercutio may have been intentional, the stabbing was not expected as an outcome of the brawl. The infusion of death in the plot of the play further serves to promote the development of the plot regarding revealing the experiences of the characters in the play. Eventually, Tybalt also gets killed by Romeo who accidentally stabs him as he tried to stop the fight. The element of death has also been a major discourse in the depiction of the ‘false death’ of Juliet and the impact that it adds to the play. As a result of the comma, Juliet is thought as dead, and Romeo kills himself on this account. Lindell (168) points out that while it has sometimes been thought as a representation in bad taste, this scene adds to the plot development of this play and it facilitates the exploration of the themes in this play. The thematic issues that have been fronted in this play have played a significant role in highlighting various elements in the play. However, some styles have also been explored in the play, and they have also been central to the understanding g of the various aspects of his play. One of the elements is foreshadowing which is commonplace in this play. At the onset of the play, the bar brawl is potential flash-forward to the outcomes in this play. Lindell (167) notes that elements of foreboding are also inherent in the lingering questions that Romeo has as he is on his way to the feast held by the Capulets. The impact of such stylistics approaches is in preparing the audience for the final parts of the play. There is a quick succession of deaths in the play towards the end perhaps as a fulfillment of the foreshadowing — the stabbing of Mercutio, Romeo killing Tybalt, Romeo killing Paris and eventually killing himself. These are essential parts of the play that highlights the im portance of the play and promote its usefulness as a work of art. Situational irony has also been adopted as a style and ion this case; it communicates the theme of love that is shared between Romeo and Juliet. Notably, only Romeo is not aware that Juliet is not dead but in a self-imposed comma to avert the possible marriage to another suitor. At the point that he is made aware of her death, even Paris is grief-stricken for this loss. The audience, however, understands the happenings in this scene (Ford 163). The implication is that such situational irony makes for good comedy in a play although it also contributes to the mimesis that is experienced in a work of art. Lindell (167) notes that the audience is easily made to drive with Romeo upon the â€Å"loss† of his lover. This state of common experience is one of the elements that has often made this play success with many audiences. Symbolism is also a significant element that facilitates the appreciation of this play. Ford (168) discusses that the communicative value of every work of art must be hinged on certain factors and in this case, symbolism has been widely used. Light and darkness provide one of the most significant comparisons in the play, for instance; each lover views the other as their light. The night also symbolizes the moment of freedom for the characters and most of the secrets are realized in the night (Snider 61). Symbolism is a significant feature that runs across the longevity of this play, and it requires a closer observation for one to appreciate its usefulness and relevance fully. Additional elements in the analysis of this play include the evaluation of the characterization as adopted in the play. Ford (169) argues that the composition of a play must be designed in such a way that it pormote4s the understanding of the play. In this play, each character has been developed to facilitate the inherent messages and themes in the play. Romeo’s character is depicted as a man who has hot always been lucky on matters love. His advances have not always been appreciated by the objects of his affections. Prusko (122) discusses that the element of privacy that is enhanced in the play is built based on the previous experiences of each character. Further, Romeo is depicted as a person who struggles with speech perhaps a sign of his inexperience on matters to do with love. Juliet is depicted as an individual who is obedient to the parents but with a stronger innate sense of perseverance and independence. The strong will is among the factors that make Prusko (127) perceive the play as a demonstration of young adolescent love. Other characters are also given various traits which facilitate the roles that they have. However, the development of Romeo and Juliet is an essential part of this play, and Snider (46) notes that much of the play revolves around the accuracy in the creation of these two characters. Language is also a central factor that has been adopted in this play. The balance that is highlighted in the use of language throughout the play and Prusko (121) notes that the conversations between Romeo and Juliet are way different from the discourses among the other characters. The implication that the conversations between Romeo and Juliet are filled with the longing that can only be seen in lovers and there is a sense of privacy that their conversation builds around them (Snider 61). The language that is adopted points to the Elizabethan era which also had its expectations of love and as such, every depiction of this play must be seen to address these expectations. Romeo and Juliet is a significant play that has impacted various societies. Issues such as themes, styles and the use of language are integral factors that contribute to the understanding and relevance of this play to multiple audiences. It is necessary that every analysis of this play must define the impact of these given elements and the impact that they have on communicating the experience of this play. The quality of the play must be defined by the consideration of the potential impact of these elements in influencing the meaning and appreciation of the play. The various thematic areas are central in the interpretation of the text as far as its relevance to the society as a whole. The necessity of such analysis is embedded in exploring the subtle aspects of the play that have defined its plot and artistry. Romeo and Juliet remain’s one of the most significant plays in the world of literary art and its appreciation requires an understanding of the aspects discussed in this analysis. Works Cited Ford, Elizabeth. Will Kemp, Shakespeare, and the composition of Romeo and Juliet. Early Theater. Pg. 162-175. Accessed 31 Dec 2018. https://libproxy.warren.edu:2426/eds/detail/detail?vid=7sid=f80873b9-efee-48ad-81c2-340831563361%40sessionmgr4009bdata=JnNpdGU9ZWRzLWxpdmU%3d#AN=edsgcl.281461668db=edsglr. Lindell, Kiki. Putting the Fun Back in Funerals: Dealing/Dallying with Death in Romeo and Juliet. Pg. I65-181. Accessed 31 Dec 2018.https://libproxy.warren.edu:2426/eds/pdfviewer/pdfviewer?vid=2sid=fbbea914-c449-4b2c-b867-1476a1c1b382%40sessionmgr4007. Prusko, Rachel. Youth and Privacy in Romeo and Juliet. Early Theatre. (2016). Vol. 19. Issue 1. Pg. 113-136. Retrieved From: https://libproxy.warren.edu:2154/ps/i.do?ty=asv=2.1u=warrenccit=DIourls=RELEVANCEp=LitRCqt=TI~%22Youth+and+Privacy+in+Romeo+and+Juliet%22~~AU~Prusko%2C+Rachel~~IU~1~~PU~%22Early+Theatre%22~~VO~19lm=sw=w   Snider, J. Denton. Romeo and Juliet. The Shakespearian drama, a commentary: The Tragedies. Sigma Publishing Co. 1887. P36-78. Accessed 31 Dec 2018.https://libproxy.warren.edu:2154/ps/retrieve.do?tabID=T001resultListType=RESULT_LISTsearchResultsType=SingleTabsearchType=BasicSearchForm ¤tPosition=3docId=GALE%7CH1420019261docType=Critical+essaysort=RELEVANCEcontentSegment=prodId=LitRCcontentSet=GALE%7CH1420019261searchId=R2userGroupName=warrenccinPS=true.

The Exploration Of Human Memory Essay - 1848 Words

The exploration of human memory will unlock the past and future. Through the exploitation of human memory man condemn itself to an apocalyptic world. The manipulation of the human memory is key to man’s control over the human mind. Memory can divide what humans see and what humans can remember. Some memories may be deceitful, but it all depends on the state of mind and past experiences of that individual. Memory isn’t just a personal experience that’s based only on that person, an event can change people physically and mentally. Memory is based off of multiple factors that occur in the brain. It’s a deep subject that both neuropsychologist and psychologist have tried to completely understand in the past decade. Author Carl Gunther said that â€Å"Underneath the mind’s perceptual process is the mysterious mechanics of memory† (Gunther 87). In hopes of a new future where memory isn’t so mysterious. Humans are digging deeper in the unknow n such as neuroscientist Bence Olveczky of the Harvard University in Cambridge Massachusetts. To explain how Olveczky would discover a possible breakthrough in manipulating the human mind would take time. To grasp the concept of manipulating memory one would have to know the history and meaning of memory. Humans consider memory as the ability to remember things, true, but is also the â€Å"ability to Encode, store, retain and subsequently recall information and past experiences in the human brain† (Mastin â€Å"The Human Memory†). Learning isShow MoreRelatedSpace Exploration Is The Solution For All Of Our Problems1289 Words   |  6 PagesSpace exploration is the solution to all of our problems. Fact. Population control spiralling out of control? Colonise. Running out of energy? Solar Generators on a dedicated space station. It’s shockingly simple. 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Argumentative Essay Against the Computer Society Free Essays

It is hard to imagine a life without the internet and the computer. Most people in our modern western society use the computer every day in work, school and as a means of recreation. The computer has Change our every day lives drasticly. We will write a custom essay sample on Argumentative Essay Against the Computer Society or any similar topic only for you Order Now We now exchange information faster than ever before and anything we want to know is out there for us to fetch with only a click. But is the computer and the internet really to our advantage? I think not. I think that there are more disadvantages with the computer than most people might see. I think that the world would be a much better place without computers. We have never had so little human interaction as before. Yes, the internet is good for keeping in contact with friends and relatives, but we have to ask ourselves what happened to personal interaction. It is said that between 60 and 70 percent of what we interpret when we are talking to someone is through their body language. We learn very little about each other from the sterile type of talking in front of our computer screens. Humans are social beings and we need to be around people a lot more than what we are when we only spend our time together in cyber space. Being on Facebook and other community-pages will also make us think that we know people by seeing their pictures and reading their status updates. When we meet them we have a set interpretation of the person even though we might not have met them in years. We think that we know all about a person when we only know what they want us to know. This means that people never really get to know each other from experiences they have shared. We have never been this stressed ever. Before the age of computers, we could stop worrying about work as soon as we got home in the afternoon. Nowadays, as soon as we come home and have a chance to relax, we check our email accounts and maybe finish up some things we didn’t have time for at the office. The internet is also very distracting, which can be an obstruction in work, causing stress when the work piles up. We are never disconnected from work or school, we know that there is always a way for work to hunt us down and we know that not checking our email for letters from our boss or another co-worker is frowned upon or seen as irresponsible. Stress is a great reason to why people have heart diseases, digestive problems, are depressed and have trouble sleeping like never before. Alcohol is no longer the only drug being used as a means of relaxation. Marijuana and other drugs are also becoming more tolerated and common within society. I believe that the level of stress that we are exposed to every day is a trigger for drug and alcohol abuse. Stress isn’t the only reason why always being connected to the internet is unhealthy and dangerous. Our body is made for physical work. We are supposed to be using our bodies for hunting and other sorts of physical work. We are supposed to be able to run from larger predators and go up a hill without breathing heavily. But most people these days wouldn’t be able to manage this. We spend our whole day sitting in front a computer and when we’re not, we sit by the dinner table, in class or in front of the television. Our bodies aren’t working as they should, on top of this; we eat a lot of greasy, processed food. There is no coincidence that obesity is now an epidemic disease in the western world. Worldwide obesity has more than doubled since 1980. In 2008 1,5 billion people were overweight and 65% of the world’s population live in countries where overweight and obesity kills more people than underweight. Obesity can trigger heart diseases, cancer, strokes and many other illnesses. The absolute freedom of press on the internet is seen by something good and something that helps democracy that we should encourage. But when there are no rules or regulations about what people may write on the internet, and who is to view what is said on forums, blogs etc. things that are demoralizing and directly damaging will be said. Most children nowadays have access to pornographic material, gambling sites, pro-anorexia forums, pedophiles and harmful propaganda of all sorts. And there is no way for parents to know what their children are up to once they have clicked the ‘delete’ button in the history archive of the computer. And it’s not only the children who are at risk when using the internet. We now move almost all of our banking and communicating to the internet which means that if we aren’t careful, someone might be reading our emails, or hacking our bank accounts. The reason why we should re-evaluate all this time spending on the internet and by the computer is first of all because we have to socialize more face-to-face with the people we love and cherish. Secondly because it is very stressful to always be accessible through the internet. The third reason is because moving is a vital part of the human health and obesity is a growing epidemic and finally because we are always exposed to a risk when going online. How to cite Argumentative Essay Against the Computer Society, Essays

Developing a Framework for Responsible Innovation

Question: Critically analyse the seven dimensions within a strategic innovation framework to produce a portfolio of outcomes that drive growth in your chosen organisation? Answer: Introduction In this essay, a critical study has been conducted to analyze the seven dimensions of the framework of innovation strategy of the renowned UK Company Marks Spencer. Marks Spencer is a major retail store chain, which was founded in Leeds, UK in 1884, but presently its stores have been set up all over the world (Corporate.marksandspencer.com 2016). Founded in 1884 by Michael Marks as just a small retail store in Leeds market, and later joined by Thomas Spencer in 1894, it has now become one of the worlds largest retail stores (Waller and Sag 2014). After the founding the store, Marks main aim was to deliver durable products at a very cheap but reasonable price. The company gradually grew through the years and currently it has now more than 500 operating stores around the world (planareport.marksandspencer.com 2016). In the beginning, the company only sold clothes, food products and some luxury goods but currently they sell wide range of products including stationary, household and other goods. This essay gives the ideas regarding the strategic framework followed by Marks Spencer, the strength and weakness of the strategy and the general measures taken by the company. This essay also critically analyses the operations and innovations done by the company. Study on innovation strategy framework of Marks Spencer Marks Spencer follow a strict seven-fold strategic innovation framework. This framework has largely helped in the growth of the company from a small retail outlet in Leeds market to a multinational retail store having branches all over the world (Anderson et al. 2014). An innovation framework helps a company to develop new products according to peoples needs and also bring new ideas for the management and production departments (Tidd 2014). The seven dimensions of innovation framework followed by Marks Spencer are as follows: Management of Innovation Procedure: According to analysis by Davenport (2013), managed innovation is necessary for the company to look beyond the present needs of people and make innovations that will attract more customers to buy the products. Futuristic innovations are necessary for a company to keep pace with the changing global markets and challenge the competitors. Alignment to Strategy: Cassia et al. (2012) opined that, key members and shareholders of the company mainly follow this, which involves sticking to the basic goals and guidelines of the company. They provide support and enthusiasm for the workers and other members of the company to follow the vision and basic strategies of the company to gain control over the market (Stilgoe et al. 2013). Industry and Market Foresight: According to Anderson et al. (2014), this is important to keep track of the changes in technology and inventions used in the industries for the supply of new materials. In addition, a good market foresight is essential to understand the changes in global markets and peoples needs. This also helps in bringing suitable changes within the company to survive even within tough competition from rival companies (Rubalcaba et al. 2012). Consumer Insight: Estampe et al. (2013) says this is important for a company to evaluate customers needs and sell products accordingly. This helps in maintaining a strong customer base and attracting even more customers if the quality of products is good and the price within the reach of general mass. Core Technologies: This is mainly the capability of a company to utilize latest available technologies to manufacture products of best quality. This is also required to fulfill customers need, maintain a good customer base, and compete with rival companies in a changing global market (Waller and Sag 2014). Organized Management: According to Kiron et al. (2013), an organized management helps a company to work on innovations and new ideas and implement an organized and viable marketing strategy. An organized management is also needed to manage the financial and operational aspects of the company. Disciplined Implementation: Kahn et al. (2012) opined that, success of new ideas and strategies depend on the disciplined approach of the company towards implementing innovations and ideas in the global market. There is a fine line of difference between invention and innovation. Invention refers to the creation of something new not available previously, while innovation mainly refers to a new idea to strategically improve an invention or a particular production. In short, invention is a new idea and innovation is the strategic implementation of that idea (Zott and Amit 2015). Invention is needed to advance technologically and keep pace with changing times. Innovation is needed to improve quality or functionality of a product or even present an existing product in a completely new package to attract new customers (Davenport 2013). Different companies have different perspectives on the application of innovations. Some companies think innovation means developing new products and introduce new items in the global markets, while to others, innovation is mainly improvement of already existing products and selling them in new packages in a cost effective way (Rubalcaba et al. 2012). In addition, some companies do not rely much on innovations to maintain a particular brand value (Estampe et al. 2013). Marks Spencer faced a decline in the late 20th century due to this policy of not accepting innovations or new technologies and continuing to have faith in their regular and cheap brand products (Stilgoe et al. 2013). In the last few years, they changed this policy, brought in new technologies, and used new strategies and innovations to prevent the gradual decline and increase their brand value again (Corporate.marksandspencer.com 2016). Currently, Marks Spencer follows four strategies of innovation policy. Food Waste: The company aims to conduct several experiments and case studies to understand the real reasons behind food wastage by their customers and the supply chain retailers. They also aim to introduce to new policies to reduce food wastage and supply more food to charities (Cassia et al. 2012). Circular Economy System: Marks Spencer aims to evaluate the opportunities of circular economy system in the global market. As a part of the plan, they aim to evaluate the viability of business if recycled waste materials are used for production of new products (Kahn et al. 2012). Policy of Circular Economy: By 2016, Marks Spencer aim to construct a strategical plan to implement circular economy system and create a sustainable economy (Estampe et al. 2013). Textile Recovery: The Company will conduct a project in collaboration with several reputed universities to conduct a survey to increase the value and the volume of textile products recovery. This plan is still in progress and the project is yet to start (Klionsky et al. 2012). Marks Spencer has also chalked out several innovation strategies to be applied in the markets. The main parts of their plans are as follows: New Innovation Plan: The company aims to launch a new innovation plan to solve their technical problems and create new goals and challenges to keep up with the competitions of the rival companies. They also aim to forge new partnerships and collaborations to increase the financial support and options to solve the main technical issues (Kiron et al. 2013). International Learning Stores: Within a few years, the company will open several new learning stores in various parts of the world to learn more about the local market and demands. This will gradually help the company to take hold of the local markets (Kahn et al. 2012). Sustainable Merchandize: The company aims to produce new products and merchandize that will be sustainable and cost-friendly (Davenport 2013). Off-site Construction: By 2016, Marks Spencer aims to begin several off-site constructions involving on-site installation of building parts. This can help in reduction of waste and increase of efficiency. The company aims to evaluate the effectiveness and efficiency of the off-site constructions and, in time, will prepare a report to recommend its future usage (Cassia et al. 2012). Building Information Model (BIM): The Company also aims to study the effectiveness of BIM and evaluate how the company can use it in future. According to the BIM model, a building can be designed in three dimensions, keeping in mind the potential problems and effectiveness (Estampe et al. 2013). Climate Adaptation of Stores: Within a few years, Marks Spencer plans to review the climatic changes in the store locations and design a strategic plan to adapt the store according to the climate (Owen et al. 2013). Neutral Carbon Operations: Marks Spencer aims to maintain carbon neutrality in order to continue operations in a environment friendly manner. This operation is aimed to be applied worldwide in all stores and factories of the company, in collaboration with all the associates (Kiron et al. 2013). According to the companys reports, this will make Marks Spencer the biggest retailer in the world with carbon neutral operations globally. Steps have been already taken by the company to reduce CO2 emission. Steps have also been taken to reduce emission of wastes and impure water. Emission of CO2 has been reduced from lighting, air-conditioning and heating (Klionsky et al. 2012). Besides all these innovation plans and activities, Marks Spencer has designed a strict governance plan for successful running and growth of the company. The main principles of this structure are innovation, integrity, intouch and inspiration (Estampe et al. 2013). The executive committee of the company meets every few months to chalk new strategies, manage ongoing plans and provide leadership to the workers of the company (Corporate.marksandspencer.com 2016). They also plan strategies to maintain ethical, social and environmental aspects during the operations of the company (Stilgoe et al. 2013). A small team of experienced personnel is also created to develop company policies and solutions to the problems, maintain healthy relationship with the stakeholders of the company and others (Kahn et al. 2012). A group risk profile is evaluated every six months to mark the potential social and other risks. Business risks are also evaluated in order to maintain reputation, value and successful operation of the company (Davenport 2013). The committee also reviews the risks due to extreme climatic changes and other social aspects. The main aim is always maintain brand value, corporate reputation and continuity of supply chain in spite of all the risks and threats (Owen et al. 2013). The Code of Ethics and Policy of Anti-Bribery are also revised regularly and any breach to the rules lead to hard punishment. There is also a separate board, the Advisory Board for Sustainable Retail, which meets every six months to evaluate the viabilities and challenges of the plans designed by the company. They also provide solutions to several challenges and apply their expertise to provide advices regarding solutions and upgradable services (planareport.marksandspencer.com 2016). Looking beyond 2016, the most important aim of the company is increasing marketing and in addition to it, transparency. They have designed a plan to improve marketing and transparency for both stakeholders and customers (Kiron et al. 2013). They also have plans to step up their efforts to get more involved in a circular economy policy in addition to existing initiatives (Cassia et al. 2012). Several strategies are in effect to adapt the stores according to local climate and demand of people. The next few years will be vital for the company to set up a sustainable global economy, including production of quality products at a suitable price and an environment friendly manner (Kahn et al. 2012). In their home country, Marks Spencer aim to launch a new leadership program following the primary governance plan. This initiative will help to evaluate their business plans and increase efficiency of workers in order to maintain successful running of the company (Corporate.marksandspencer.com 2016). Conclusion This essay gives a critical analysis of the strategy framework followed by Marks Spencer, which contributed in the growth of the company globally. Over reliance on the brand value, sticking to the policy of cheap productivity, incompetent managers have led to some decline of the company since the late 20th century. To prevent this decline, the company should accept changes that will be favorable. Effective leaders are to be appointed in the high posts and technological advances should be accepted instead of sticking to old ways of production. New strategies are to be structured to keep pace with the changing global markets and needs of people. Over-dependence on cheap production should be avoided and instead, new methods are to be innovated to produce goods of better quality at a suitable price. To keep pace with changing markets, the company has entered the field of e-commerce and launched a mobile application for easy trade of goods. The several plans and strategies chalked out by the company are to be implemented quickly and effectively to prevent decline of the company. 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