Thursday, November 28, 2019

Running Record free essay sample

The children NM is responsible for begin to arrive to the play date. Including the own children. Play experiences involving different areas of learning, are set up for all to participate. Children also have the opportunity to suggest activities. After snack time, all children sat on the couch to sing nursery songs. VM requested to sing, â€Å"Five little Ducks† song that happens to be one of the child’s favourites .The children sing the song so comfortably with NM. How many ducks were there VM? NM asked the child and said that there were five ducks. VM used his fingers to count from one to five and then said, â€Å"Ducks go quack quack†. NM asked the child, â€Å"What colour are ducks? † The child said, â€Å"Ducks are yellow†. After the short question time, all the children requested to sing the song once again. NM observed that the child was able to count from one to five more confidently then before. We will write a custom essay sample on Running Record or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The children have been instructed that it is now time free play. Three-year-old VM looks around the room for a while and walks over to the home corner. Today this play area is equipped with tea set, blocks and soft toys. VM then walks to the bathtub, brings out five coloured ducks from the bathtub toys and places the ducks around the play mat in the home corner. As the child seats the ducks on the play mat, VM does talk to himself with a low voice â€Å"You are Mummy Duck†, (chose the largest duck).VM then proceeds to give each duck a place in the family. The child picks up the smaller ducks and said, â€Å"You are the Baby Ducks†. NM asked, â€Å"How many ducks do you need if it is like the song? † . VM begins to count the ducks that he had placed on the mat and replied, â€Å"All together there are five ducks Mum†. NM asked, â€Å"Where do ducks go together and how far do they swim? † VM replied, â€Å"One day ducks went swimming up and over the hills and very far away†.

Sunday, November 24, 2019

Guilt in the Scarlet Letter essays

Guilt in the Scarlet Letter essays Guilt and redemption in Scarlet Letter by Nathaniel Hawthrone is a central topic of the novel. The whole story is based on the life of a married woman after committing adultery and describes the effects of this sin. There are two persons who are exposed to this sin and guilt: Hester, a married woman and Reverend Dimmesdale. If Hester was courage enough to struggle this problem and face all hardships and misfortunes with dignity after confessing, then the fear of exposal and shame of the committed sin turned into a personal catastrophe for Dimmesdale. As a result, failing to struggle with the shame and guilt reverend Dimmssdale died. The guilt for Hester as a result turned into a shameful page of her life: she had to wear scarlet letter on her closing, which marked her as sinner and she had to raise her illegitimate daughter Pearl, who was embodiment of this sin. After society found out her sin, Hester was cruelly punished for being adulterer. Because novel takes place in Puritan New England the issues of morality were very strict and the punishment was very cruel. The most terrible thing in Hesters sin was that she committed adultery with towns minister; reverend Dimmesdale and she had to keep silence about it. After spending several months in jail and being affected to 3 hours of public humiliation, Hester had to wear red letter A that would mark her as adulterer. For Puritans this letter stood as "a living sermon against sin (Hawthorne 69), but for Hester it was a life reminder of her guilt: the peculiar effect of this convex mirror, the scarlet letter was represented in exaggerated and gigantic proportions, so as to be greatly the most prominent feature of her appearance. In truth, she seemed absolutely hidden behind it(72). Nevertheless, despite all hardships and humiliation she had to stand in her own city, Hester was able to accept it and continue her life. Sh...

Thursday, November 21, 2019

Human Experiments - Inform consent Essay Example | Topics and Well Written Essays - 1500 words

Human Experiments - Inform consent - Essay Example Medical research is usually carried out on animals, however, many researchers and practitioners do not find these methods of experimentation as accurate and as reliable as research conducted on humans. Hence, human experimentation is becoming a very popular mode of medical research for many practitioners and researchers. Human experimentation was first used in the nineteenth century where there was an increased demand for human experimentation in the areas of bacteriology, immunology and physiology. These researches were usually done without the knowledge and consent of the patients. When injury resulted for some of the patient-subjects, the public and the medical community was outraged. Questions were subsequently raised abut the suitability of these experiments. The first restrictions on human experimentation were issued by the Prussian minister for religious, educational, and medical affairs. These regulations became imperative because of the actions of Albert Neisser—professor of dermatology and venerealogy at the University of Breslau. In order to establish preventive means for syphilis, he injected prostitutes who were admitted to the hospital (for different medical reasons) with cell free serum from patients with syphilis. These prostitutes were not informed about the experiment that w ould be undertaken on them. When the patients were infected with syphilis, Neisser concluded that the vaccination and treatment he administered did not work. He was later fined and reprimanded by the Royal Disciplinary Court for his unethical actions. The court said that although his tests may have been harmless to the patients, he should have sought their consent before administering the serum to them. As a result of the Neisser case, a directive was issued to all hospitals and clinics advising that all medical interventions which were not related to diagnosis, healing and immunization should not be performed on minors and on

Wednesday, November 20, 2019

Inventory Management Essay Example | Topics and Well Written Essays - 2500 words - 1

Inventory Management - Essay Example This research paper examines the aspects of inventory management based on the fact that inventories are the major expense incurred during the operations of any organization. In this regard, it is prudent for managers to emulate effective systems of controlling their stock. In order to meet the demand of their customers, most businesses maintain an inventory system that ensures optimal inventory is maintained while at the same time tracking the movement of stock. Organizations that are product-oriented greatly value the concept of inventory control. For example, in order to enhance efficiency in their operations, manufacturers aim at having as little inventory as possible (Andrew and John 35).On the other hand distributors are focused at maintaining a certain amount of stock that meets the needs of their customers. This paper seeks to analyze various methods that Wooden Wonders Ltd can emulate in order to ensure that costs of ordering and holding inventories are minimal as well as ens uring that company inventories are sufficient and not surplus. Economic order quantity entails the level of inventory that minimizes the ordering cost as well as the inventory holding costs. The model that was developed by Ford Harris in 1913, seeks to identify whether or not the inventory held by a company is reasonable. One of the major aspects of EOQ is that it is used if there is no change in demand for the product throughout the year. The model consists of fixed cost that does not change regardless of the quantity of the units ordered.

Monday, November 18, 2019

Critical Thinking Reflection Article Example | Topics and Well Written Essays - 750 words - 1

Critical Thinking Reflection - Article Example The most important information in this article is web can be dangerous and thus need to learn to control the use and addiction to social media and the web to our advantage as we take measures not to sway away from reality as we are pegged all day to these machines and networks. The fact that Russell’s Facebook, Youtube and Twitter accounts were almost dead before he posted the videos shows that by that time he was living in the real world, but after his fame, he even cut down his sleeping hour and patterns which affected his mental health. The author’s arguments are strong in the credibility of the information and his connection to the real life. For instance, viewing computers and networks as tools that helped Russell support his mission, have turned out to tear his psyche and exposing him to kudos and criticisms, with the article’s heading. Authors weaknesses can be traced his failure to argue exactly on what other uses of the web apart from the social site lik e Facebook, Youtube and Twitter can affect both socially and psychologically. In his arguments, he concentrates much on these sites which are accompanied by likes, shares, kudos and criticisms but the overall web includes other site of knowledge search, which he did not argue on their effects. The main conclusion of this article is that the web has both positive effect and negative ones. The effective use, management and control of addiction to these media are important because the uncontrolled use and overreliance can transform our perception and interactions to those of cyborgs. The best practice would be to prepare psychologically on the criticisms and kudos associated with content posted online and more so concentrate on the  productive part of the web like knowledge search and business information.  

Friday, November 15, 2019

Land Rover Marketing Mix

Land Rover Marketing Mix How marketing mix lead to the success of Land Rover Jun Lu Introduction The traditional marketing mix has received wide approval in past 60 years. It is orientated towards physical products and is beginning to lose its position (GroÃÅ'ˆnroos 1994). However, the ingredients of the marketing mix can be altered and they vary from the product to product (Hodder EduIcation, n.d). Booms and Bitner (1980) mentioned that the marketing mix for services should be extended to cover other aspects of marketing. Therefore, MaGrath (1986) added three new Ps (people, process and physical evidence) into the marketing mix. This essay firstly aims to analyse the impact of the traditional marketing mix on the success of Land Rover through information obtained from company websites. Secondly it analyses the shortages of traditional marketing mix and introduces this new concept of marketing mix (7Ps), and finally analyses the impact of the 7Ps merged with the relationship marketing on this company. The traditional marketing mix The concept of marketing mix was first introduced by Neil Borden in the 1950s and McCarthy in 1964 developed it into the four Ps, including product, price, place and promotion (GroÃÅ'ˆnroos 1994). This marketing mix summarized by McCarthy is commonly referred to as the traditional four Ps (GroÃÅ'ˆnroos 1994). The traditional marketing mix has had a substantial effect on informing the development of both marketing theory and practice (Mà ¶ller 2006). Applying the marketing mix makes it easy to handle and organise marketing activities, including market analysis, marketing planning, advertising, sales, sales promotion, pricing, distribution and product packaging (GroÃÅ'ˆnroos 1994). Meanwhile, marketing mix is also a conceptual framework that facilitates the exchange or transfer of goods or ideas so that it can help managers to satisfy consumers’ demands better than their competitors (Zineldin and Philipson 2007). Although the traditional 4Ps are not sufficient to satisfy the demands of the marketing concept (Gummesson 2000), they have become an indisputable paradigm in theoretical research and are still in effect and helpful in some industries (e.g. manufacturing) (GroÃÅ'ˆnroos 1994, Zineldin and Philipson 2007, Brooks and Simkin 2012). So the marketing mix can still explore its utility in automotive sector firms. Next, this essay will explore the relationship between the traditional marketing mix and the success of Land Rover. Firstly, products involve tangible products (e.g. cars) which are capable of satisfying customer needs or wants (Johan et al 2011). Considering that a broader product line would help to provide products to different customers with various characteristics and to meet their heterogeneous needs (Kekre and Srinivasan 1990), Land Rover involves such a product line with a group of brands that are closely related in terms of the capabilities and the functions they provide. These include Ranger Rover, Range Rover Sport, Range Rover Evoque discovery and so on. A broader product line is closely related to the company’s market share and profitability (Kekre and Srinivasan 1990). According to the data from TATA Company, Land Rover has achieved record-breaking global sales in 2013 and sold 425,006 vehicles in 2013 – up 19% on 2012 – setting new sales records in 38 international markets. In terms of prices, companies often set different prices in various market segments, including different customers, products and locations. As a result, implementing segmented pricing strategies can involve various market segments and cover large number of customers (Kotler 2007). For example, Range Rover Evoque adopts distinctive pricing strategies based on the different types of engines with the mix of penetration and prestige pricing, they use penetration pricing for pure version of the car and prestige pricing strategy for the prestige and dynamic version of the car. Excluding the customers who are not sensitive to prices and care more about brand value, appearance, comforts and environmental friendliness than prices, a great number of customers have high price sensitiveness and prefer lower prices and high quality products. However, this mixed pricing strategy will confuse the consumers about the brand value to some extent (Mitchell and Papavassiliou 1999). Furthermore, Land Rov er also has its own price distinctiveness all over the world. Using Range Rover Evoque as an example, in the UK, the minimum price of SD4 Diesel is  £29205; the same types in United Stated and China are  £25482 and  £58383 respectively. Thirdly, A more efficient distribution channel would bring less cost in delivery and help to enhance service quality and customer satisfaction (Jobber 2001). It could be found that a traditional exclusive distribution channel would lead to inconvenience for customers when they needed repairs or maintenance services, so channel integration with international networks was formulated. As stated in the company’s annual report, Land Rover has overall 174 markets, through a global network of 18 national sales companies, 83 importers, 61 export partners and 2241 franchise sales dealers. For further penetrating Chinese market, Land Rover co-branded with its partnership Chery Automobile China to set up the biggest parts distribution centre in China in order to facilitate delivery and rapidly response to the dealers and the end consumers’ parts ordering with this centre being capable of supporting 2,000 outbound lines per day. Nevertheless, co-branding will influence a brand†™s positioning when customers blame the originated brand with their dissatisfaction towards] new products, and bring with it a number of risks to damage the originated brand equity (Washburn et al 2000). Finally, Chu and Keh (2006) has stated: â€Å"without adequate capitals invested in promotion, it might be difficult for firms to build their own brand value†. All the entire effort Land Rover has exerted on promotion is to improve consumers’ loyalty towards its brand value and deliver its brand spirit-adventure. Land Rover organised a series of activities, such as off-road challenges, fun drives and rallies. A specially designed off-road simulation test track was constructed outside the showroom in Kollupitiya, to demonstrate the brand’s off-road supremacy. Besides these, Land Rover has one of the most active owners club – the LROC. With its membership, the LROC renders yeoman service towards promoting the link between Land Rover and the spirit of adventure. On the other hand, improving corporate social responsibility (CSR) is an approach to enhancing customers’ awareness of brand value, thus improving the sales of products. Melo and Galan (2010) c oncluded that when CSR is optimally conducted in the business context, it will maximally contribute to the improvement of brand value. Through Land Rover’s community and global CSR, the company not only improves the value of its brand, but also gets young people to have the opportunity to access advanced knowledge through education partnership, and gets the lives of millions of people improved. The new marketing mix integrated with relationship marketing However, tangible products are not the only factor in the evaluation of the success of a company. Intangible products or services are as important as tangible ones (Johan et al 2011). An increasing number of corporations throughout the world are beginning to add value to their core products by additional services. This is driven by customer needs or wants and is perceived as sharpening their competitive edges (Vandermerwe and Rada 1988). As a result, an authorized Land Rover service centre was set up to provide a customised route for services and maintenance and to ensure that they will meet Land Rovers rigorous standards for quality and services. It is also guaranteed that your new car and its warranty are fully protected. Furthermore, customising the delivery of service on the product-customer interface is a key to improving customer satisfaction (Bettencourt and Gwinner 1996). There are some additional experiences, such as wining a chance to fly into space (2014), and an annual La nd Rover adventure travel membership (2014) designed for different customers in order to satisfy customers. However, traditional marketing mix focuses on tangible products and does not cover services. Obviously, with the introduction of services, the traditional four Ps are not sufficient to satisfy the demands of the current marketing concept (Gummesson 2000). Therefore, Booms and Bitner (1981) concluded that service needs a different marketing mix and introduced a new marketing mix for service, including the traditional 4Ps and participant (people), physical evidence and process. Nevertheless, GroÃÅ'ˆnroos (1994) stated that the marketing mix separates marketing from other activities, influencing the development of market orientation and customer orientation. Therefore, relationship marketing should be adopted to perform interactive marketing function. Mà ¶ller (1992) mentioned that the function of the marketing mix has extended to the strategic role, integrated with services marketing and interactions in industrial networks. Industries marketing and services marketing demand a relationship-oriented approach to marketing, which aims to establish relationships with both customers and other partners and to satisfy all the objectives of partners (GroÃÅ'ˆnroos 1994). Therefore, People planning tends to be very important in the service sector where staff have a high level of interaction with customers. The interaction between front-line employees, especially the sales person, and customers is likely to critically influence market effectiveness (Palmer 2006). However, the marketing success of a company does not solely depend on â€Å"full-time marketers†, â€Å"part-time marketers†, including technicians and existing customers, often contribute more to influencing the purchase decisions of customers than sales persons (GroÃÅ'ˆnroos 1994). As Yin and Tao (2011) has stated: â€Å"the implementation of strategic objectives, including marketing strategies and the enlargement of distribution channels, cannot be conducted without integrating and developing human capital†. Land Rover has an experienced and integrated team and an international network ready to help customers every step of the way from choosing the right vehicle, to delivery and beyond. Furthermore, to give customer premium service and maintenance, Land Rover made lot of effort to make sure that all the trained advisers and technicians at authorized Land Rover retailers have unrivalled experience, knowledge, and skills. Furthermore, processes are involved in serving the customers, including the pre-sale phrase, sale phrase and after-sale phrase (Hill et al 2002). In terms of pre-sale services, except for offline service, Land Rover also provides online customised services. Consumers would be able to buy a preferred product online. They will have a chance to choose a car’s design theme and specification of engine. Once customers make a purchase decision, Land Rover will provide dealers’ permission and the nearest dealer will process the orders and complete the delivery service. Customers might choose the place where they are living and choose the specific dealership online, with dealers providing different kinds of services, including sales, parts, servicing and repairs. Furthermore, meetings with dealers will be held regularly to receive customer feedbacks after sale. Finally, it can be found that customers tend to rely on physical cues to evaluate the quality of service before they make a purchasing decision (Rafiq and Ahmed 1995). Thus, Land Rover adopts technological innovations to create a premium physical appearance. These innovations include an interior decoration using luxury leather lined interior; with a choice of the available seats to manage weather extremes, new levels of ambient refinement and personalization and the installation of an automatically powered tailgate. On other hand, by offering tangible evidence of promised services may help to reduce the level of risk and facilitate customers’ purchase decisions. Overall, with the application of the new 3Ps, it provides a broader perspective and makes the marketing strategies look comprehensive and more refined and detailed than the traditional marketing mix (Rafiq and Ahmed 1995). Conclusion The marketing mix still has its positive aspects in certain industries, especially in an automotive industry. However, considering that the traditional 4Ps only focus on products and the increase of marketing competition, the traditional 4Ps are not sufficient to help a company to maximise market strategy. In order to integrate customer services, processes, people and physical evidence need to be added into the new marketing mix. Then, through analysing the Land Rover, it can be seen that the new marketing mix (7Ps) is an indispensable factor in deciding its success. However, Traditional marketing mix ignore the internal markets like the employees in the organization and the relationship with suppliers, referrals and ‘influencer‘ markets. Companies need to evolve trends concerning customer relationship and long-term profitability of customer retention. This is through the coordination of external (customers) markets and the collaboration of internal (staff) markets in ord er to make the marketing mix running smoothly (GroÃÅ'ˆnroos 1994, Christopher et al 1991).In the future, Land Rover should continue to think about how to integrate marketing mix with relationship marketing and how to build strong relationships with partners, suppliers and customers based on mutual cooperation-for example, constructing a valuable community. References Andersson, J., Bengtsson, F., Ekman, J., Lindberg, E., Waldehorn, C. and Nilsson, F. (2011). Perception of innovation in companies-measuring the mindset of tangible and intangible innovation in companies. pp.532542. Bettencourt, L. and Gwinner, K. (1996). Customization of the service experience: the role of the frontline employee. International Journal of Service Industry Management, 7(2), pp.3-20. Booms B. H. Bitner B. J. (1980). Marketing strategies and organisation structures for  service firms. In Donnelly, J. George W. R. (Eds.), Marketing of services.  American Marketing Association, 47-51. Brooks, N. and Simkin, L. (2012). Judging marketing mix effectiveness. Marketing Intelligence Planning, 30(5), pp.494514. Christopher, M. et al. (1995). Relationship marketing: Bringing quality, customer service and marketing together. International Business Review, 4(4), pp.538-541. Chu, S. and Keh, H. (2006). Brand value creation: Analysis of the Interbrand-Business Week brand value rankings. Marketing Letters, 17(4), pp.323-331. Clancy, R. (2014). High demand keeps Jaguar Land Rover on its toes Telegraph. [online] Telegraph.co.uk. Available at: http://www.telegraph.co.uk/finance/newsbysector/industry/10934229/High-demand-keeps-Jaguar-Land-Rover-on-its-toes.html [Accessed 22 Oct. 2014]. Furgale, P. and Barfoot, T. (2010). Visual teach and repeat for long-range rover autonomy. Journal of Field Robotics, 27(5), pp.534560. Hill, A. et al. (2002). 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Efficiency, effectiveness and productivity of marketing in services. European Journal of Operational Research, 170(1), pp.265276. Kotler, P. and Armstrong, G. (2004). Principles of marketing. Upper Saddle River, NJ: Prentice Hall. Landrover.com, (2014). New Discovery Sport Vehicle Specifications Land Rover. [online] Available at: http://www.landrover.com/vehicles/new-discovery-sport/specifications.html [Accessed 22 Oct. 2014]. Landrover.co.uk, (2014). Vehicle Specifications and Pricing Range Rover Evoque. [online] Available at: http://www.landrover.co.uk/vehicles/range-rover-evoque/pricing-and-specifications.html [Accessed 22 Oct. 2014]. Landrover.com, (2014). Find a Land Rover Dealership Land Rover. [online] Available at: http://www.landrover.com/dealer-locator.html [Accessed 22 Oct. 2014]. Magrath, A. (1986). When marketing services, 4 Ps are not enough. Business Horizons, 29(3), pp.44-50. Moller, K. (2006). The marketing mix revisited: Towards the 21st century marketing by E. Constantinides. Taylor Francis. Melo, T. and Galan, J. (2011). Effects of corporate social responsibility on brand value. Journal of Brand Management, 18(6), pp.423437. Mitchell, V. and Papavassiliou, V. (1999). Marketing causes and implications of consumer confusion. Jnl of Product Brand Mgt, 8(4), pp.319-342. MÃÆ' ¶ller, K. (2006). The Marketing Mix Revisited: Towards the 21 st Century Marketing by E. Constantinides. Journal of Marketing Management, 22(3-4), pp.439-450. Newsroom.jaguarlandrover.com, (2014). Jaguar Land Rover China Parts Distribution Centre Opens In Suzhou. [online] Available at: http://newsroom.jaguarlandrover.com/en-in/jlr-corp/news/2009/06/jlr_china_parts_distrib_ctr_opens_080609/ [Accessed 22 Oct. 2014]. Newsroom.jaguarlandrover.com, (2014). Jaguar Land Rover China Parts Distribution Centre Opens In Suzhou. [online] Available at: http://newsroom.jaguarlandrover.com/en-in/jlr-corp/news/2009/06/jlr_china_parts_distrib_ctr_opens_080609/ [Accessed 22 Oct. 2014]. 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Kotler and Borden are not dead: myth of relationship marketing and truth of the 4Ps. Journal of consumer marketing, 24(4), pp.229241.

Wednesday, November 13, 2019

Princess Diana :: essays research papers

Art can be describe and shown in many ways. When I look at art, I looked to see different types of painting, sculpture, or anything that is made out of any object that is creative. Princess Diana exhibit was a different type of art that I would never considers as being art. At the Museum of Art in Fort Lauderdale, â€Å"Diana A Celebration† displayed many collections of Princess Diana Family memorable items for the world to see. My first impression I had in my mind before visiting Diana A Celebration was to see beautiful painting or sculptures, but instead I walk into a room that portrayed as a biography of Princess Diana life. Visiting the Downtown Miami Museum kept a vision in my mind of traditional type of art. My mind has been closed minded as to what art is and what type of art is really considered art. â€Å"What art really is?† can be a question that is probably asked and can never be answered because of the different opinions about art. Generally, comparing to the Museum of Art in Downtown Miami and the Diana A Celebration exhibit, you can defiantly see the different type of Art and how it is presented.   Ã‚  Ã‚  Ã‚  Ã‚  Downtown Miami Museum of Art was more of a traditionally type of Art that many people will recognize first. The museum displayed many types of paintings that were drawn by famous artist. There was a beautiful arrangement out of mirrors that when you stood in front of the piece it presented many reflections of yourself. The collections of painting at the Downtown Miami museum made you step out of the box and think so you would try to figure out what the artist is trying to reveal in their paintings. Art to me should be like a brain buster trying to solve an unsolved mystery, a beautiful sketch, or a creative piece that have never been done before. However, at the Princess Diana exhibit, I learned more about her life, contributions, and death.   Ã‚  Ã‚  Ã‚  Ã‚  Princess Diana exhibit was a beautiful exhibit that displayed the time she was born, married, and sadly died. Princess Diana of Wales was born Lady Diana Frances Spencer on 1 July 1961 in Norfolk. Princes Diana was the youngest of four children and she had two sisters, Sarah and Jane, and a younger brother Charles. Princess Diana lived with her father and in 1975 the family moved to the Spencer family house in Northampton shire in English Midlands.